Paramount+ Streams 77th Primetime Emmys Live from Los Angeles
Lead: Paramount+ broadcast the 77th Primetime Emmy Awards live Sunday evening, delivering on-demand subscribers real-time coverage of television’s biggest night, hosted by Nate Bargatze at the Peacock Theater in Los Angeles.
Nut Graf: By streaming the Emmys alongside its scheduled lineup of originals and live sports, Paramount+ cements its strategy to blend on-demand and live event programming, broadening its appeal and reinforcing its position in the competitive streaming market.
Winners Spotlight
- Outstanding Drama Series: Severance
- Outstanding Comedy Series: The Studio
- Outstanding Limited Series: Adolescence
- Outstanding Lead Actor, Drama: Adam Scott (Severance)
- Outstanding Lead Actress, Drama: Ayo Edebiri (The Bear)
- Outstanding Lead Actor, Comedy: Seth Rogen (The Studio)
- Outstanding Lead Actress, Comedy: Quinta Brunson (Abbott Elementary)
- Outstanding Supporting Actor, Drama: Zach Cherry (Severance)
- Outstanding Supporting Actress, Drama: Merritt Wever (Severance)
- Outstanding Supporting Actor, Comedy: Harrison Ford (Shrinking)
- Outstanding Supporting Actress, Comedy: Julianne Nicholson (Hacks)
Live Stream Details
Paramount+ subscribers accessed the Emmys live at 8 p.m. ET/5 p.m. PT, with ad-free viewing available on Premium plans. The platform integrated real-time highlights and winner announcements into its interface, allowing seamless toggling between the ceremony and on-demand content.
Subscriber Impact
Since adding the Video Music Awards and NFL on CBS in early September, Paramount+ has leveraged live programming to boost engagement and subscriber growth. Streaming the Emmys live is expected to drive viewership spikes and promote retention ahead of October originals.
Upcoming Highlights
Following the Emmys, Paramount+ will premiere Tulsa King Season 3 on September 21 and launch Survivor Season 49 on September 24, reinforcing its mix of scripted originals and franchise staples.
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