YouTube TV Rolls Out New Retention Offers to Ease Price Hike

Lead: YouTube TV today unveiled fresh retention promotions allowing subscribers to maintain their pre-hike rate or enjoy steep temporary discounts by initiating the cancellation process on the Membership page.

Nut Graf: In an effort to curb churn following its January price increase from $72.99 to $82.99, YouTube TV is presenting staggered offers-locking in the old rate for additional months or cutting bills to $49.99 for a limited period. This strategy underscores Google’s focus on maximizing subscriber lifetime value through targeted, self-service discounts.

Retention Offers Surface on Membership Page

Subscribers who click Cancel are prompted to extend the $72.99 rate for six more months, avoiding the $82.99 increase.
A subsequent offer on the same page grants another six-month extension at $72.99 upon revisiting before the first promo expires.
A newly introduced two-month deal slashes the monthly bill to $49.99, giving users an even deeper short-term discount.

Context of the Price Increase

YouTube TV raised its base plan from $72.99 to $82.99 on January 13, 2025, citing rising content and service costs. The service originally launched in 2017 at $34.99 per month and has undergone multiple hikes since, reaching $50 in 2019 and $72.99 in March 2023.

How to Claim Your Discount

Visit tv.youtube.com on a computer and sign in.
Click your profile icon and select Settings.
Choose Manage next to Base Plan.
Look for any listed offers below Options-or click Cancel to trigger a promotion.

Implications for Subscribers

By sacrificing a modest amount in promotional revenue, Google retains subscribers who might otherwise churn entirely. Users willing to check for these offers every few months can effectively sidestep the full price hike or secure significant short-term savings.