Chipotle Scores Big with BOGO Deal for College Football Fans

Lead: Chipotle offered customers a buy-one-get-one-free entrée deal on Monday, September 15, at participating U.S. restaurants after 5 p.m., requiring fans to wear college football jerseys to redeem the offer.

Nut Graf: Tied to the kickoff of college football season and celebrating the return of its popular carne asada protein, the one-day promotion aimed to drive in-store traffic, reward team spirit, and boost excitement around Chipotle’s limited-time menu additions.

Deal Details

  • Time: 5 p.m. local until closing on September 15
  • Requirement: Show up in a genuine college football jersey
  • Offer: Free entrée of equal or lesser value with each purchased entrée
  • Limit: Up to five free entrées per transaction
  • Location: In-restaurant only at participating U.S. Chipotle outlets

Exclusions and Restrictions

  • Not valid for online, mobile, delivery, or catering orders
  • Kids’ meals do not qualify toward the purchase requirement
  • Cannot be combined with other coupons, promotions, or special offers

Carne Asada Comeback

The BOGO promotion coincided with Chipotle’s return of carne asada to its U.S. menus, reintroduced on September 4 as a limited-time option. The grilled steak, seasoned with fresh lime and cilantro, has become one of the chain’s most searched and requested proteins this season.

Why It Matters

By linking the BOGO deal to college football gear and in-restaurant visits, Chipotle tapped into game-day enthusiasm to strengthen brand loyalty and foot traffic. Fans scored extra value while showcasing team pride, and Chipotle capitalized on peak sports season to spotlight new and returning menu favorites.