Mario to Appear at San Francisco Nintendo Store in 40th Anniversary Celebration

Mario will make his first in-person appearance at San Francisco’s newly opened Nintendo Store on September 20-21 as part of global festivities marking the 40th anniversary of Super Mario Bros.

Celebration Highlights The visit kicks off special events at Nintendo retail locations worldwide, offering fans exclusive photo opportunities and limited-edition merchandise. This appearance underscores Nintendo’s commitment to honoring its iconic mascot’s legacy over four decades.

Event Details

Who: Mario, the beloved Nintendo mascot
What: First live appearance at the San Francisco Nintendo Store
When: September 20-21, 2025
Where: San Francisco Nintendo Store (Market Street)
Why: To celebrate the 40th anniversary of Super Mario Bros. with fans
How: Fans can line up outside the store; exclusive anniversary pins and posters will be distributed on a first-come, first-served basis

Global 40th Anniversary Activations Nintendo is staging multiple commemorative events, including museum exhibitions, themed pop-ups, and marathon sponsorships, to honor Mario’s 1985 debut. The San Francisco appearance follows anniversary showcases in Kyoto and Universal Epic Universe, reinforcing the character’s enduring popularity.

Fan Participation and Merchandise Visitors to the store during Mario’s appearance will receive:

A commemorative 40th anniversary pin
A limited-edition poster featuring classic Mario artwork
Photo ops with a life-sized Mario statue

Looking Ahead This event precedes the release of Super Mario Galaxy and Super Mario Galaxy 2 on Nintendo Switch on October 2, and the premiere of The Super Mario Galaxy Movie in April 2026, ensuring Mario’s 40th anniversary remains a global phenomenon.