Angel Reese Signature Sneaker Sells Out Minutes After Launch

Lead Reebok’s debut Angel Reese 1 signature sneaker dropped online on September 18, 2025, and sold out within minutes, underscoring the WNBA star’s growing cultural and marketing impact.

Nut Graf The rapid sell-out of Reese’s first signature shoe marks a landmark moment for women’s basketball, highlighting both her personal brand strength and the escalating investment of major sportswear companies in female athletes.

Key Details

  • Release and Sell-Out: At 10:00 a.m. EST, Reebok launched three colorways-“Diamond Dust,” “Mebounds,” and “Receipts Ready”-each priced at $120; all were gone almost instantly on Reebok.com.
  • Athlete Reaction: Reese celebrated on social media with a heartfelt message: “Today, I get to unveil a dream that has come to life-my very first shoe. I am so PROUD, THANKFUL, and GRATEFUL.” She paired the announcement with a behind-the-scenes video from her promotional shoot.
  • Fan and Market Response: Social feeds flooded with reactions as buyers shared unboxing clips and congratulatory messages. Some shoppers reported lining up at Dick’s Sporting Goods; others turned to resale platforms like StockX, GOAT, and eBay to find remaining pairs.
  • Brand Impact: Reebok executives, including President of Reebok Basketball Shaquille O’Neal, expressed delight at the unexpected surge of traffic, noting that the launch revitalized brand momentum reminiscent of past high-profile collaborations.
  • Future Drops: Additional colorways honoring Reese’s Baltimore roots (“Charm City”) and personal inspirations (“King Tiago,” “Giving Grace”) are slated for release throughout fall and winter 2025, ensuring continued availability for eager fans.

Next Steps for Consumers

  • Retail Outlets: Interested buyers should monitor inventory at Dick’s Sporting Goods and other select retailers.
  • Resale Market: Platforms such as StockX and GOAT may offer sizes sold out on official channels.
  • Upcoming Releases: Watch Reebok’s announcements for new Angel Reese 1 variations rolling out in October and November.

Angel Reese’s signature shoe launch not only celebrates her athletic achievements but also signifies a broader shift toward recognizing and empowering women’s sports through dedicated product collaborations.