Olbermann Slams Media Giants, Ignites Backlash Over “Burn in Hell” Post

Keith Olbermann took to X on September 18 to denounce Sinclair Broadcast Group and ABC parent Disney, calling their executives complicit with former President Trump and urging they “burn in hell alongside Charlie Kirk.” The former ESPN and MSNBC host’s incendiary remarks sparked immediate social media outrage and criticism from industry insiders.

A viral outburst Olbermann’s post targeted Sinclair’s refusal to re-air Jimmy Kimmel Live! and Disney CEO Bob Iger’s decision to suspend Kimmel following controversy over comments on Charlie Kirk’s assassination. By labeling ABC and Sinclair as having “prostituted themselves for Trump,” he argued the networks sacrificed journalistic integrity for political expediency.

Why it matters The clash highlights growing tensions between outspoken commentators and media conglomerates over free speech and corporate censorship. Olbermann framed his attack as a defense of satire and political discourse, positioning himself against what he sees as undue corporate influence on content.

Outrage on X

Olbermann’s call for Sinclair and Kirk to “burn in hell” drew sharp rebukes from both conservatives and fellow journalists. Critics accused him of celebrating violence and tearing at the fabric of civil debate.

  • “Beyond offensive”: Commenters decried the endorsement of harm to living individuals.
  • Industry alarm: Media figures warned that such rhetoric undermines healthy public discourse.

Olbermann vs. Trump-era media

Since leaving MSNBC, Olbermann has become known for his uncompromising “Special Comment” segments and stinging social media posts. Today’s tirade continues a pattern of publicly shaming networks he deems complicit with former President Trump’s agenda.

  • Historical feud: Olbermann famously clashed with Fox News’ Bill O’Reilly during the Obama years.
  • Podcast platform: Now hosted by iHeartMedia, his Countdown show has provided a direct channel for his commentary since 2022.

Industry response and implications

Media experts say Olbermann’s targeted vitriol may alienate potential partners, just as Sinclair and Disney reassess their late-night lineups. The episode underscores the delicate balance between provocative punditry and professional restraint in an era of heightened polarization.

With both sides digging in, the fallout from Olbermann’s post may set a new benchmark for conflict between media personalities and network executives.