Kelly Brook Teases Autumnal F&F Clothing Edit with Tesco Launch

Kelly Brook unveiled details of her upcoming F&F Clothing Edit at Tesco and teased a new Italy-inspired lifestyle brand in an Instagram post today, September 18, 2025. The model-turned-entrepreneur shared early designs and launch timing to build excitement among her 3.2 million followers.

Nut Graf: Brook’s announcement highlights her expanding role beyond entertainment into the fashion and lifestyle market, leveraging her personal brand and Italian roots to drive anticipation for a seasonal clothing line and a broader homeware collection.

Key Details

• Kelly Brook previewed cosy coats, knit dresses and festive tablescapes slated for her F&F Clothing Edit at Tesco, emphasizing “Autumnal comfort” in her September post.
• She revealed her team is finalizing illustrations capturing “La Dolce Vita” to underpin a separate Italy-inspired lifestyle brand due to launch later this year.
• Brook indicated the clothing line will cater to weekend walks and pub lunches, promising “everything you need” for cooler weather.

Brand Expansion

Brook’s move into retail partnerships follows her success as a SlimFast ambassador and reflects a growing trend of celebrities leveraging direct-to-consumer fashion collaborations. Her focus on accessible high-street retail via Tesco aims to combine celebrity influence with everyday affordability.

Audience Engagement

In her announcement, Brook invited fans to register for previews and hinted at exclusive early-access events. She underscored her personal involvement in design choices, a strategy to deepen customer connection and authenticity.

Outlook

Industry analysts expect the F&F Clothing Edit to drive footfall to Tesco stores and bolster Brook’s status in the lifestyle market. The subsequent launch of her standalone brand could position her as a new entrant in celebrity home and apparel sectors, capitalizing on her Italian aesthetic and broad social media reach.