McDonald’s Slashes Double Cheeseburger to 50 Cents for National Cheeseburger Day

Lead McDonald’s offered app users a 50-cent Double Cheeseburger nationwide today, Sept. 18, in celebration of National Cheeseburger Day, aiming to boost app engagement and reward customers.

Nut Graf The one-day promotion, exclusive to the McDonald’s mobile app, underscores the chain’s strategy of driving digital orders and loyalty-program sign-ups while capitalizing on a popular food holiday.

Promotion Details

• App-Exclusive Offer: Only customers ordering via the McDonald’s app could redeem the deal.
• One-Per-Customer Limit: Each registered user was allowed one 50-cent Double Cheeseburger.
• Participating Restaurants: Available at all U.S. locations offering mobile ordering.
• Redemption Window: Valid during restaurant operating hours on Sept. 18.

Strategic Context McDonald’s has increasingly leaned on mobile promotions to grow its MyMcDonald’s Rewards membership. Last year’s National French Fry Day free-fries giveaway drove over 20 million redemptions, and the cheeseburger deal follows similar high-volume promotions aimed at boosting off-peak sales and digital engagement.

Consumer Response Early reports indicated long app-order queues as fans flocked to redeem the bargain. Social media buzz under #CheeseburgerDay featured users sharing screenshots of their 50-cent purchases and commenting on the simplicity of ordering through the app.

Looking Ahead McDonald’s has additional app-exclusive offers lined up this fall, including $2 McCrispy sandwiches on National Fried Chicken Sandwich Day and $1 Medium Fries on Free Fries Fridays, extending the brand’s value campaign through the holiday season.