Red Robin Sizzles with $9.99 “Big Yummm” Deal for National Cheeseburger Day

Englewood, Colo., Sept. 18, 2025 - Red Robin rolled out its Big Yummm Burger Deal today, offering guests a Red’s Double Tavern Burger, bottomless side and bottomless beverage for just $9.99 at participating locations nationwide.

Why it matters As casual-dining chains vie for diner traffic amid shifting consumer habits, Red Robin’s value-focused promotion on National Cheeseburger Day aims to rekindle restaurant visits and reward loyalty.

Promotion Details

• Big Yummm Burger Deal: Red’s Double Tavern Burger with two smashed patties
• Includes unlimited bottomless side (fries, salad, onion rings)
• Includes unlimited bottomless fountain beverage
• Available dine-in only at participating U.S. locations

National Cheeseburger Day Context

Red Robin joins competitors like Jack in the Box, Dairy Queen and Burger King in celebrating the annual burger holiday with special offers, leveraging limited-time deals to boost one of the busiest ordering days of the year.

Brand Strategy and Guest Experience

Driven by its “First Choice” plan to enhance value perception, Red Robin has been refreshing menus and marketing targeted offers to spur traffic. Today’s promotion underscores the chain’s emphasis on generous portions and family-friendly pricing to differentiate in a crowded market.

How to Redeem

Guests must mention the National Cheeseburger Day deal when ordering and dine in at participating restaurants. No coupon required - just show up hungry.

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