Rihanna Welcomes Third Child and Sparks Beauty Frenzy as Fenty Sale Goes Live

Lead: Global superstar Rihanna and partner A$AP Rocky have welcomed their third child-a baby girl-while her Fenty Beauty Fam Sale kicks off today with 30% off sitewide and exclusive gift offers.

Nut Graf: The simultaneous arrival of Rihanna’s daughter and the semi-annual Fenty Beauty sale underscores the singer-entrepreneur’s dual impact on pop culture and commerce, thrilling fans both personally and professionally.

Baby News Delights Fans

Rihanna and A$AP Rocky quietly announced the birth of their third child, a daughter, this week, confirming months of speculation after cryptic social-media clues. The couple, already parents to sons RZA (3) and Riot (2), prompted excitement when Rocky teased a “Smurfette” at a Brussels premiere and Rihanna’s cover shoot for HOMMEGIRLS hinted at daughter-destined pink accents.

Fans flooded social media with congratulations, celebrating the expansion of the A$AP-Fenty family and eagerly awaiting official details on the newborn’s name and arrival date.

Fenty Beauty Fam Sale Launches

Coinciding with her personal milestone, Rihanna’s Fenty Beauty Fam Sale commenced today, September 18, offering 30% off all makeup and skincare products for two days only. Shoppers spending $125 or more receive a complimentary three-piece gift set, fueling a surge in site traffic and driving fans to restock on best-sellers like the Pro Filt’r Foundation and Killawatt Highlighters.

  • Sale dates: September 17-18
  • Discount code: ENEWS30
  • Free gift at $125+ purchase

Rihanna’s beauty line, lauded for its inclusivity and innovation, is expected to see record sales during this flash sale, further solidifying her status as a beauty mogul.

Legacy of Engagement and Influence

Since revealing her third pregnancy at the 2025 Met Gala, Rihanna has balanced motherhood announcements with strategic brand initiatives. Her timely sale launch capitalizes on heightened public interest and continues her two-decade legacy of redefining music, fashion, and beauty. As fans celebrate her growing family, they’re also seizing the chance to shop her much-anticipated products at a steep discount-demonstrating Rihanna’s knack for uniting personal milestones with commercial triumphs.