Scout Motors Debuts New Traveler Color in New York City

Lead: Scout Motors unveils its new Scout Traveler color today outside the Perelman Performing Arts Center in New York City to preview its upcoming electric SUV ahead of 2026 production.

Nut Graf: As Volkswagen-backed Scout Motors accelerates toward late-2026 vehicle rollout, the company is engaging public audiences with a hands-on reveal of its first electric SUV, reinforcing brand momentum and building consumer excitement.

Showcase Details

• Location: Perelman Performing Arts Center, Fulton and Greenwich Streets, Manhattan
• Dates: September 18-19, 2025
• Feature: Scout Traveler concept in “Cool and Blue” metallic paint with updated interior accents and off-road accessories

Brand Revival on the Road

Scout Motors, resurrecting the iconic Scout nameplate, is leveraging this urban showcase to demonstrate its commitment to design and performance. Attendees can explore prototype features including terracotta interior trim, rugged exterior enhancements, and a forthcoming gasoline range-extender option to complement battery power.

Production and Pipeline

Construction continues on Scout’s $2 billion Production Center near Columbia, South Carolina, targeting late 2026 start-of-production. The facility is slated to employ over 4,000 workers and ultimately manufacture up to 200,000 vehicles annually on a dedicated EV platform.

Consumer Engagement Strategy

By staging pop-up displays in major markets, Scout Motors aims to gather real-time feedback and cultivate a community of early adopters. This strategy underscores the brand’s focus on direct customer interaction ahead of traditional dealership channels.

Next Steps

Following New York, Scout plans additional concept tours at key auto shows, with a formal model reveal slated for late 2025. Reservations for the Scout Traveler and Terra electric pickup remain open, with production reservations converting to delivery pledges as manufacturing ramps up.