Unilever Faces Fallout as Ben & Jerry’s Co-Founder Quits

Ben & Jerry’s co-founder steps down over Gaza-related feud; highlights tensions in Unilever’s ice-cream spin-off

Lead Jerry Greenfield resigned as brand ambassador for Ben & Jerry’s on Thursday, accusing Unilever of “silencing” the ice-cream maker’s social mission amid disputes over the Gaza conflict and an upcoming spin-off.

Nut Graf Greenfield’s departure underscores deepening friction between the Vermont-based brand and its UK parent as Unilever prepares to list its Magnum Ice Cream Company in November, a move that critics say undermines Ben & Jerry’s independence and values.

Main Part

Spin-Off Controversy

• Unilever announced in mid-2025 plans to demerge its ice-cream division, grouping Ben & Jerry’s, Magnum and other brands under Magnum Ice Cream Co., with a public listing slated for November.
• The parent will retain a 20% stake post-spin-off, sparking concerns that commercial pressures will override Ben & Jerry’s social-mission board.

Social Mission at Stake

• Relations have soured since Ben & Jerry’s U.S. arm halted sales in the Israel-occupied West Bank in 2021, prompting legal battles and public criticism of Unilever’s response.
• Greenfield accused Unilever of sidelining the brand’s advocacy on human rights, civil liberties and environmental justice at a critical time for corporate social activism.

Broader CPG Restructuring Unilever joins peers such as Kraft Heinz and Keurig Dr Pepper in restructuring to boost shareholder value, but observers warn that carving out values-led brands can dilute their identity and consumer trust.

What’s Next? Greenfield vows to continue his activism independently, while Unilever and Magnum’s leadership insist the spin-off will enhance focus and growth, promising productivity savings and a stronger global market presence.