Chromavis Fareva Unveils Dual-Concept “Viceversa” Makeup Line in New York

Lead Italian cosmetics manufacturer Chromavis Fareva debuted its new “Viceversa” makeup collection today at a private showcase in its Fifth Avenue New York offices, presenting two contrasting sub-lines and an accompanying nail range.

Nut Graf “Viceversa” embodies the beauty of duality with The Undetectable Era delivering sheer, skin-perfecting formulas and Spellbound offering bold, theatrical pigments. The launch underscores Chromavis’ commitment to innovation and creative self-expression in the professional makeup sector.

Main Part

Subheading: The Undetectable Era

Transparent textures and lightweight coverage
Formulas designed to blur imperfections while remaining invisible on skin
Key pieces include a feather-light primer and buildable foundation

Subheading: Spellbound

High-impact colors and specialty finishes
Lipsticks, eyeshadows, and highlighters in vibrant jewel tones
Packaging inspired by Baroque motifs to evoke theatrical flair

Subheading: “Polish-Me” Nail Collection

Nine nail polish shades reflecting facial beauty ritual gestures
Finishes range from satin matte to high-gloss lacquer
Infused with vitamin-E and quick-dry polymers for durability and shine

Subheading: Industry Response and Sustainability Focus

Attendance by top makeup artists and beauty editors by appointment only
Chromavis emphasizes eco-friendly sourcing and recyclable packaging
Plans to extend “Viceversa” to global markets following U.S. rollout

Additional Details Chromavis Fareva’s showcase runs September 15-19, offering hands-on trials and expert demonstrations. The event reflects a broader industry trend toward multifunctional makeup that balances natural aesthetics with statement-making artistry.