Oktoberfest 2025 Announces Record Beer Prices Ahead of Opening

Munich’s iconic festival is set to open on September 20 with the highest beer prices in its history, as organizers adjust rates to cover rising costs and maintain traditional offerings.

The price surge underscores the financial pressures facing large-scale events and highlights how Oktoberfest adapts to economic challenges while preserving its Bavarian heritage.

Record Rates for a Celebratory Pint

• Beer will cost between €14.50 and €15.80 per liter, up from last year’s €13.60-15.30 range.
• The cheapest draft will be served at Augustiner for €14.50; the most expensive at Munich Stubn at €15.80.
• Most tents will charge around €15.40 per liter, reflecting a 3.5 percent increase overall.

Attendance and Atmosphere

• Organizers expect over 6 million visitors during the 16-day festival, running through October 5.
• New attractions include the 71 meter Sky Lift with glass-floor gondolas and the vintage Ghost Train on the Oidn Wiesn.
• Security remains tight with more than 600 police officers, random bag checks, and restricted airspace over the Theresienwiese.

Economic and Cultural Impact

Rising beer prices reflect broader inflation and increased operational costs, from tent rentals to security measures. Despite higher rates, demand for authentic Bavarian experiences remains robust, as Oktoberfest continues to draw an international crowd and support Munich’s tourism sector.