Regal Cinemas Brings Back “Avatar” in 3D and Debuts New Thriller “Him” on September 19

Lead Regal Cinemas today re-released Avatar: The Way of Water in 3D for a one-week engagement and premiered the gripping thriller Him in select locations nationwide, aiming to boost midweek attendance with blockbuster nostalgia and fresh scares.

Nut Graf By pairing the return of James Cameron’s visual spectacle with an exclusive opening of a suspense-driven horror title, Regal targets both family audiences and genre enthusiasts, leveraging limited-time events to drive ticket sales and concession traffic in a traditionally slower box-office window.

Major Re-Release and Special Engagement

  • Avatar: The Way of Water returns to screens in immersive 3D for one week only, offering fans a chance to revisit the oceanic world on the big screen with enhanced visuals and sound.
  • Showtimes began today, with standard and premium format tickets available at local Regal box offices.

Premiere of Him

  • Him, a tense psychological thriller, opened exclusively at Regal Cinemas on September 19, featuring special midnight and early evening screenings to capitalize on horror-lover turnout.
  • Marketing materials emphasize the tagline “To bleed is to believe,” promising audiences an intense, visceral experience.

Audience Engagement and Promotional Strategies

  • Regal’s social media campaign highlighted both screenings, using targeted posts on Instagram and X to drive awareness among loyalty program members.
  • Concession deals coinciding with the re-release include 50% off themed popcorn buckets for Avatar viewings and combo discounts for Him patrons.

Context and Industry Impact

Regal’s dual strategy reflects broader cinema trends of pairing heritage titles with new content to fill seats during weekdays. Similar initiatives by competitor chains have shown such programming can increase foot traffic by up to 15% outside peak weekend slots.

Short-term, these events are expected to bolster mid-September revenues and reinforce Regal’s position as a destination for both blockbuster re-experiences and genre premieres.